Website strategy for teams where the site is part of the sales motion.
Rebuild methodology, publishing operations, sales-support content, and lead quality — practical articles for founders, marketing leaders, and ops teams fixing how the website supports revenue.
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CMS Strategy
CMS evaluation, platform selection, governance tradeoffs, multi-site structure decisions, and system planning.
Content Operations
Content ownership, stale-content reduction, governance, approvals, publishing systems, and keeping commercial content current.
Digital Business Layer
Website as connected business infrastructure spanning CRM, product data, sales assets, portals, and operational workflows.
Lead Quality
Lead qualification, routing, CRM enrichment, sales handoff, chatbot intake, and improving inbound lead fit.
Publishing Workflow
Need help turning strategy into a working website?
I work with B2B teams on rebuild planning, CMS workflow design, and sites that support complex sales — from architecture through implementation.
