Matija Ziberna | Full-stack developer | Slovenia

Matija Ziberna builds Next.js and Payload CMS systems for B2B companies.

Matija Ziberna is a full-stack developer based in Slovenia who designs and builds Next.js websites, Payload CMS setups, and internal tools for B2B companies. The work is principal-led from strategy through delivery, with no handoffs to junior developers or project managers.

Engagements focus on replacing outdated websites, weak content structure, and manual operations with systems that can rank, convert, and support day-to-day work. Delivery is capped at three active clients at a time so the person making the decisions is also the person shipping them.

3 max

active clients at one time

Next.js + Payload

core stack for websites and content systems

End to end

strategy, build, and launch in one workflow

6 projects

public project snapshots on the site

B2B Website Development

Complex websites for B2B companies whose current site is limiting sales, marketing, and operations. Strategy through launch.

Learn more

Bespoke AI Applications

When the bottleneck is internal — manual processes, disconnected tools, operational drag — I build the system that removes it.

Learn more

Already building with Next.js + Payload CMS? I offer technical advisory for in-house teams on architecture, content modeling, and high-risk technical decisions.

Learn about advisory

I start with what you're missing, not what you want built.

Most companies do not need more pages. They need clearer positioning, a content model search engines can understand, and a system that captures the demand already around them.

The work is principal-led, with direct access to the person doing discovery, architecture, and implementation. No handoffs. No juniors. No project managers. Max three active clients.

Visual and interaction design in collaboration with Katharina.

See how I work

Questions clients ask before we start

What do I build?

I build Next.js websites, Payload CMS content systems, search-focused page structures, and internal tools that replace manual operations. The common thread is that each build has to be usable by customers, operators, and search engines at the same time.

What happens in the first two weeks?

The first two weeks are for diagnosis and architecture. I review the current site or workflow, map demand and content gaps, identify technical risk, and turn that into a delivery plan with clear priorities and scope.

When should you hire me instead of an agency?

Hire me when the work needs one senior builder making connected product, content, and technical decisions. An agency is a better fit when you need a larger team, ongoing campaign execution, or several parallel workstreams.

How are projects scoped?

Projects start with a focused discovery or advisory phase and move into a fixed-scope build once the priorities are clear. That keeps the build grounded in the highest-leverage problem instead of turning into a vague retainer.

Proof for decision-makers

Case studies that show the business problem behind the build.

These are not portfolio pieces. They are buying-context documents for leadership, marketing, and technical stakeholders who need to see the real problem, the internal tension, and the business leverage on the other side.

Read the Ad Art case study Browse all case studies

Decision-maker case study

How a B2B Signage Company Uncovered a Growth Opportunity Hidden Inside a Website Project

A website consolidation brief turned into a strategic repositioning, multi-brand recommendation, buyer-led content architecture, and an AI-assisted lead qualification system.

Client: US signage and lighting company
Engagement: Website strategy, architecture, CMS implementation, migration, and AI-assisted lead qualification

Reframed four disconnected division sites into a buyer-led architecture.
Recommended a split-brand strategy instead of default consolidation.
Built a CMS and AI qualification layer the internal team could actually use.

Open full case study

Recent thinking

Short notes and longer decision pieces on websites, infrastructure, and the tradeoffs behind them.

ArticleMarch 31, 2026

Payload CMS Ecommerce Plugin vs Medusa.js: Which Should You Use?

Payload now has an official ecommerce plugin, which raises a real question for teams building on Next.js and TypeScript: do you still need Medusa?...

ArticleMarch 24, 20269 min read

B2B Lead Qualification: Stop Routing Leads by Hand

Implement B2B lead qualification on your website to auto score intent, route leads by segment, and trigger SLA driven follow up—stop manual triage...

ArticleJanuary 17, 20269 min read

Payload CMS for Sales Teams: Turn Website into Sales Engine

Learn how Payload CMS can turn your website into a live sales assistant—auto syncing case studies, enriching CRM context, and using AI to surface…

ArticleJanuary 15, 20267 min read

Outdated Website Content: Why Sales Teams Lose Deals

Outdated website content weakens sales credibility and wastes reps' time. Learn the structural causes, why CRM can't fix it, and next steps to rega...

Browse all perspectives

Who is this for?

This is for you if

Your website hasn't been meaningfully updated in years and you suspect it's costing you business.
You're invisible in search for the things your customers actually look for.
You know competitors are winning deals you never even see.
You want one senior person who finds the opportunity AND builds the system.

Not a fit if

You need a marketing agency or a large team.
You want a developer to execute your spec.
You're looking for quick cosmetic changes, not infrastructure.
You want the lowest price, not the best outcome.

Not sure where to start?

The Website and Growth Opportunity Review is a structured diagnostic that tells you what is creating drag, where visibility is being missed, and what to fix first before committing to a rebuild or migration. $1,500, fixed scope, one deliverable.

Start with a free discovery call.

Book a discovery call

Matija Ziberna | Full-stack developer | Slovenia

Matija Ziberna builds Next.js and Payload CMS systems for B2B companies.

3 max

active clients at one time

Next.js + Payload

core stack for websites and content systems

End to end

strategy, build, and launch in one workflow

6 projects

public project snapshots on the site

B2B Website Development

Complex websites for B2B companies whose current site is limiting sales, marketing, and operations. Strategy through launch.

Learn more

Bespoke AI Applications

When the bottleneck is internal — manual processes, disconnected tools, operational drag — I build the system that removes it.

Learn more

Already building with Next.js + Payload CMS? I offer technical advisory for in-house teams on architecture, content modeling, and high-risk technical decisions.

Learn about advisory

I start with what you're missing, not what you want built.

Most companies do not need more pages. They need clearer positioning, a content model search engines can understand, and a system that captures the demand already around them.

The work is principal-led, with direct access to the person doing discovery, architecture, and implementation. No handoffs. No juniors. No project managers. Max three active clients.

Visual and interaction design in collaboration with Katharina.

See how I work

Questions clients ask before we start

What do I build?

What happens in the first two weeks?

When should you hire me instead of an agency?

How are projects scoped?

Proof for decision-makers

Case studies that show the business problem behind the build.

Read the Ad Art case study Browse all case studies

Decision-maker case study

How a B2B Signage Company Uncovered a Growth Opportunity Hidden Inside a Website Project

A website consolidation brief turned into a strategic repositioning, multi-brand recommendation, buyer-led content architecture, and an AI-assisted lead qualification system.

Client: US signage and lighting company
Engagement: Website strategy, architecture, CMS implementation, migration, and AI-assisted lead qualification

Reframed four disconnected division sites into a buyer-led architecture.
Recommended a split-brand strategy instead of default consolidation.
Built a CMS and AI qualification layer the internal team could actually use.

Open full case study

Recent thinking

Short notes and longer decision pieces on websites, infrastructure, and the tradeoffs behind them.

ArticleMarch 31, 2026

Who is this for?

This is for you if

Your website hasn't been meaningfully updated in years and you suspect it's costing you business.
You're invisible in search for the things your customers actually look for.
You know competitors are winning deals you never even see.
You want one senior person who finds the opportunity AND builds the system.

Matija Ziberna builds Next.js and Payload CMS systems for B2B companies.

B2B Website Development

Bespoke AI Applications

//I start with what you're missing, not what you want built.

//Questions clients ask before we start

What do I build?

What happens in the first two weeks?

When should you hire me instead of an agency?

How are projects scoped?

Case studies that show the business problem behind the build.

How a B2B Signage Company Uncovered a Growth Opportunity Hidden Inside a Website Project

//Recent thinking

Payload CMS Ecommerce Plugin vs Medusa.js: Which Should You Use?

B2B Lead Qualification: Stop Routing Leads by Hand

Payload CMS for Sales Teams: Turn Website into Sales Engine

Outdated Website Content: Why Sales Teams Lose Deals

Who is this for?

This is for you if

Not a fit if

Not sure where to start?

Start with a free discovery call.

Matija Ziberna builds Next.js and Payload CMS systems for B2B companies.

B2B Website Development

Bespoke AI Applications

//I start with what you're missing, not what you want built.

//Questions clients ask before we start

What do I build?

What happens in the first two weeks?

When should you hire me instead of an agency?

How are projects scoped?

Case studies that show the business problem behind the build.

How a B2B Signage Company Uncovered a Growth Opportunity Hidden Inside a Website Project

//Recent thinking

Payload CMS Ecommerce Plugin vs Medusa.js: Which Should You Use?

B2B Lead Qualification: Stop Routing Leads by Hand

Payload CMS for Sales Teams: Turn Website into Sales Engine

Outdated Website Content: Why Sales Teams Lose Deals

Who is this for?

This is for you if

Not a fit if

Not sure where to start?

Start with a free discovery call.

I start with what you're missing, not what you want built.

Questions clients ask before we start

Recent thinking

I start with what you're missing, not what you want built.

Questions clients ask before we start

Recent thinking