Business-first. Full-stack. AI-assisted. No handoffs.

Digital platforms for B2B companies that have outgrown their current systems.

We connect websites, content, data, and internal workflows into one working platform. Senior-led from the business problem through architecture, design, build, migration, and launch.

Discuss your project Explore B2B websites

Business-first

systems start with the buyer problem

Full-stack

business, UX, data, app, infrastructure

AI-assisted

more implementation capacity under senior control

No handoffs

the people defining the system build it

Problems solved

The business problem comes before the technology.

Established companies often outgrow the simple website model. Content depends on product data, sales workflows, approvals, regional teams, legacy CMS decisions, integrations, and internal ownership that has accumulated over years.

I work across those layers so the result is not just a better frontend. It is a connected website, CMS, application, data, and workflow foundation your team can operate after launch.

The website no longer reflects how the business sells or operates.
Marketing depends on developers for routine content and campaign changes.
Product, resource, and customer-facing content is spread across systems.
Several brands, markets, or audiences need shared infrastructure without losing control.
A rebuild or CMS migration carries SEO, migration, workflow, and ownership risk.
AI or automation would help, but the underlying knowledge and system boundaries are unclear.

Core capabilities

Website platforms, content systems, AI workflows, and senior advisory.

B2B websites and content platforms

For companies whose website, CMS, content architecture, migration, or public-facing sales system is limiting marketing, growth, and operations.

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Bespoke applications and AI systems

For companies whose internal workflows, disconnected tools, manual processes, and operational data need one reliable system.

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Payload CMS and platform implementation

Structured content, editor workflows, permissions, migrations, integrations, and AI-ready content access when Payload is the right foundation.

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Architecture advisory

Senior guidance for internal teams making difficult Next.js, Payload CMS, migration, infrastructure, and integration decisions.

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Proof for decision-makers

Case studies that show the business problem behind the build.

These are not portfolio pieces. They are buying-context documents for leadership, marketing, and technical stakeholders who need to see the real problem, the internal tension, and the business leverage on the other side.

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Anonymized client case study

From a fragmented website estate to a clear digital platform blueprint

How I helped an established multi-brand organization turn a complex CMS migration into a clear platform architecture, operating model, migration strategy, and implementation roadmap.

Client: established multi-brand organization with compliance-sensitive content
Engagement: Digital platform discovery, CMS architecture, editorial workflow design, migration planning, systems integration strategy, and implementation roadmap

Turned a CMS migration brief into a platform responsibility and operating-model blueprint.
Defined multi-brand content architecture, editorial workflows, governance, and integration boundaries.
Created a phased migration and implementation roadmap with SEO and continuity safeguards.

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Decision-maker case study

How a B2B Signage Company Uncovered a Growth Opportunity Hidden Inside a Website Project

A website consolidation brief turned into a strategic repositioning, multi-brand recommendation, buyer-led content architecture, and an AI-assisted lead qualification system.

Client: US signage and lighting company
Engagement: Website strategy, architecture, CMS implementation, migration, and AI-assisted lead qualification

Reframed four disconnected division sites into a buyer-led architecture.
Recommended a split-brand strategy instead of default consolidation.
Built a CMS and AI qualification layer the internal team could actually use.

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The people who define the system build it.

Matija translates the business requirement into architecture, full-stack implementation, integrations, infrastructure, migration, and production delivery. Katharina turns the same system into a clear user experience where the engagement needs deeper UX and interface design.

AI accelerates implementation. Architecture, data ownership, permissions, workflow behavior, security, acceptance criteria, and production responsibility stay with the senior team throughout delivery.

See how I work

Years of technical learning, compressed into your project.

The architecture is informed by systems already built, broken, recovered, migrated, secured, and operated across databases, hosting, migrations, permissions, queues, caching, CMS architecture, security, and backups. Clients avoid learning those lessons inside their own production environment.

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Specialist stack

A focused technical foundation for modern web platforms.

The technical focus is modern full-stack JavaScript: Next.js, Payload CMS, TypeScript, Node.js, PostgreSQL, headless CMS platforms, hosting, queues, caching, storage, CDNs, integrations, multitenancy, permissions, migrations, and production operations. The stack proves capability after the buyer value is clear.

See how to choose a CMS

Structured and reusable content
Multi-site and multi-brand platforms
Multilingual delivery
Complex permissions and workflows
Custom integrations
Database and infrastructure ownership
AI-ready content access
Long-term extensibility

AI increases delivery capacity when senior judgment stays in control. I use AI to move faster through interfaces, integrations, migrations, application logic, infrastructure configuration, tests, and documentation while keeping architecture and accountability human-owned.

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Questions clients ask before we start

What do you build?

Connected digital platforms for B2B companies: complex websites, content platforms, AI-enabled workflows, internal tools, migrations, integrations, and infrastructure. The common thread is that the system connects customer experience, content operations, data, and business processes.

When do Next.js and Payload CMS make sense?

They are a strong fit when the project needs structured content, custom workflows, integrations, multiple sites or languages, and long-term ownership beyond a standard website builder. They confirm implementation capability; they are not the reason to start the engagement.

Can you work with our internal team?

Yes. I can lead the entire implementation, build the platform foundation alongside another design or frontend team, or provide senior advisory while your internal team executes.

How does an engagement start?

Smaller and clearly defined projects can move directly into scoping. Complex rebuilds, migrations, and multi-system programs may begin with a paid discovery phase so the implementation can be estimated and sequenced responsibly.

Who is this for?

This is for you if

You are an established B2B company with a website that has become difficult to govern.
You are planning a complex rebuild, CMS migration, or website consolidation.
Marketing and operations depend too heavily on developers.
Several teams or systems own parts of the same customer experience.
Your internal team needs a clear architecture and implementation path.
You want direct access to the senior people connecting business, UX, data, application, and infrastructure decisions.

Not a fit if

You need staff augmentation or ticket-based execution.
You want a template rollout or lowest-price procurement.
You are looking for purely cosmetic work.
You want AI features without fixing the underlying system foundation.

Recent thinking

Short notes and longer decision pieces on websites, infrastructure, and the tradeoffs behind them.

ArticleJuly 6, 20268 min read

Private Interactive Proposal Portal: How I Built It

A technical companion showing how to build a private interactive proposal portal using Next.js, Fumadocs, a canonical Markdown→MDX sync, grounded c...

ArticleJuly 5, 20267 min read

Stop Sending PDFs — Ship an Interactive Proposal Blueprint

Ditch PDFs. Ship an interactive proposal blueprint—searchable, audience filtered, and askable—to cut review friction, speed decisions, and keep a s...

ArticleJuly 4, 202616 min read

CMS Migration Triage: 7 Outcomes to Keep Your Site Clean

CMS migration triage that sorts content to preserve, rebuild, consolidate, retire or automate—protect SEO, reduce debt, and launch a cleaner, faste...

ArticleJuly 3, 202614 min read

CMS Workflow Discovery: Map Hidden Processes Before Build

Use CMS workflow discovery to expose hidden processes, approvals, and integrations behind pages—prevent costly rework, assign ownership, and design...

Browse all perspectives

Not sure where to start?

The Website and Growth Opportunity Review is a structured diagnostic that tells you what is creating drag, where visibility is being missed, and what to fix first before committing to a rebuild or migration. $1,500, fixed scope, one deliverable.

Discuss the system behind your next website or application.

Discuss your project

Digital platforms for B2B companies that have outgrown their current systems.

We connect websites, content, data, and internal workflows into one working platform. Senior-led from the business problem through architecture, design, build, migration, and launch.

Business-first

systems start with the buyer problem

Full-stack

business, UX, data, app, infrastructure

AI-assisted

more implementation capacity under senior control

No handoffs

the people defining the system build it

The business problem comes before the technology.

I work across those layers so the result is not just a better frontend. It is a connected website, CMS, application, data, and workflow foundation your team can operate after launch.

The people who define the system build it.

See how I work

Years of technical learning, compressed into your project.

Explore Digital Platform Discovery

A focused technical foundation for modern web platforms.

See how to choose a CMS

Questions clients ask before we start

What do you build?

When do Next.js and Payload CMS make sense?

Can you work with our internal team?

Yes. I can lead the entire implementation, build the platform foundation alongside another design or frontend team, or provide senior advisory while your internal team executes.

How does an engagement start?

Who is this for?

This is for you if

You are an established B2B company with a website that has become difficult to govern.
You are planning a complex rebuild, CMS migration, or website consolidation.
Marketing and operations depend too heavily on developers.
Several teams or systems own parts of the same customer experience.
Your internal team needs a clear architecture and implementation path.
You want direct access to the senior people connecting business, UX, data, application, and infrastructure decisions.

Not a fit if

You need staff augmentation or ticket-based execution.
You want a template rollout or lowest-price procurement.
You are looking for purely cosmetic work.
You want AI features without fixing the underlying system foundation.

Digital platforms for B2B companies that have outgrown their current systems.

The business problem comes before the technology.