Matija Ziberna | Full-stack developer | Slovenia

Matija Ziberna builds Next.js and Payload CMS systems for B2B companies.

Matija Ziberna is a full-stack developer based in Slovenia who designs and builds Next.js websites, Payload CMS setups, and internal tools for B2B companies. The work is principal-led from strategy through delivery, with no handoffs to junior developers or project managers.

Engagements focus on replacing outdated websites, weak content structure, and manual operations with systems that can rank, convert, and support day-to-day work. Delivery is capped at three active clients at a time so the person making the decisions is also the person shipping them.

3 max

active clients at one time

Next.js + Payload

core stack for websites and content systems

End to end

strategy, build, and launch in one workflow

6 projects

public project snapshots on the site

B2B Website Development

Complex websites for B2B companies whose current site is limiting sales, marketing, and operations. Strategy through launch.

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Bespoke AI Applications

When the bottleneck is internal — manual processes, disconnected tools, operational drag — I build the system that removes it.

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Already building with Next.js + Payload CMS? I offer technical advisory for in-house teams on architecture, content modeling, and high-risk technical decisions.

Learn about advisory

I start with what you're missing, not what you want built.

Most companies do not need more pages. They need clearer positioning, a content model search engines can understand, and a system that captures the demand already around them.

The work is principal-led, with direct access to the person doing discovery, architecture, and implementation. No handoffs. No juniors. No project managers. Max three active clients.

Visual and interaction design in collaboration with Katharina.

See how I work

Questions clients ask before we start

What do I build?

I build Next.js websites, Payload CMS content systems, search-focused page structures, and internal tools that replace manual operations. The common thread is that each build has to be usable by customers, operators, and search engines at the same time.

What happens in the first two weeks?

The first two weeks are for diagnosis and architecture. I review the current site or workflow, map demand and content gaps, identify technical risk, and turn that into a delivery plan with clear priorities and scope.

When should you hire me instead of an agency?

Hire me when the work needs one senior builder making connected product, content, and technical decisions. An agency is a better fit when you need a larger team, ongoing campaign execution, or several parallel workstreams.

How are projects scoped?

Projects start with a focused discovery or advisory phase and move into a fixed-scope build once the priorities are clear. That keeps the build grounded in the highest-leverage problem instead of turning into a vague retainer.

Proof for decision-makers

Case studies that show the business problem behind the build.

These are not portfolio pieces. They are buying-context documents for leadership, marketing, and technical stakeholders who need to see the real problem, the internal tension, and the business leverage on the other side.

Browse all case studies

Decision-maker case study

How a B2B Signage Company Uncovered a Growth Opportunity Hidden Inside a Website Project

A website consolidation brief turned into a strategic repositioning, multi-brand recommendation, buyer-led content architecture, and an AI-assisted lead qualification system.

Client: US signage and lighting company
Engagement: Website strategy, architecture, CMS implementation, migration, and AI-assisted lead qualification

Reframed four disconnected division sites into a buyer-led architecture.
Recommended a split-brand strategy instead of default consolidation.
Built a CMS and AI qualification layer the internal team could actually use.

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Technical audit case study

Payload CMS Migration Audit for a High-Volume Import Pipeline

A migration trust issue and a slow import path were traced, repaired, and documented into a safer operating model for staging and production.

Client: German publication media agency
Engagement: Migration audit, schema repair, import optimization, and operating model documentation

Reconciled schema drift between historical dumps and committed migrations.
Identified why local API imports were hitting 504s under load.
Documented a production-safe migration and import operating model.

Read the case study

Recent thinking

Short notes and longer decision pieces on websites, infrastructure, and the tradeoffs behind them.

ArticleApril 6, 202611 min read

Multi-tenant CMS: Reduce Website Fragmentation Fast

Learn how a multi tenant CMS helps multi brand companies consolidate infrastructure, cut duplication, enforce governance, and launch markets faster.

ArticleApril 6, 202620 min read

CMS Migration Checklist: Complete 5-Phase Guide 2026

Follow this CMS migration checklist to protect SEO, redesign your content model, run ETL safely, and execute redirects and cutover with minimal dow...

ArticleApril 4, 202614 min read

Best Construction Company Websites 2026: What Works

Discover how a construction company website turns projects into leads: CMS setup, portfolio structure, mobile speed, sector pages, and visible cont...

ArticleApril 3, 202612 min read

Construction Company Website Cost: Budget Guide 2026

Understand construction company website cost in 2026 — budget ranges, tier comparisons, CMS choices (Next.js, Payload, WordPress), portfolio, SEO,...

Browse all perspectives

Who is this for?

This is for you if

Your website hasn't been meaningfully updated in years and you suspect it's costing you business.
You're invisible in search for the things your customers actually look for.
You know competitors are winning deals you never even see.
You want one senior person who finds the opportunity AND builds the system.

Not a fit if

You need a marketing agency or a large team.
You want a developer to execute your spec.
You're looking for quick cosmetic changes, not infrastructure.
You want the lowest price, not the best outcome.

Not sure where to start?

The Website and Growth Opportunity Review is a structured diagnostic that tells you what is creating drag, where visibility is being missed, and what to fix first before committing to a rebuild or migration. $1,500, fixed scope, one deliverable.

Start with a free discovery call.

Book a discovery call