B2B Website Development
Complex B2B websites for companies that have outgrown their current site.
We plan, redesign, migrate, and build custom websites for B2B companies whose current site is limiting sales, marketing, and operations. Delivered end-to-end by a dedicated senior two-person team.
When your website becomes a bottleneck.
Most B2B websites were built for a different version of the company. They accumulate structural, content, and technical debt until they actively work against the business instead of supporting it.
- Sales can’t send prospects to the site — it doesn’t reflect what you actually do
- Marketing can’t update content without developer involvement
- The site slows down operations instead of supporting them
- SEO traffic exists but doesn’t convert into qualified pipeline
- You’ve outgrown your current CMS and know a migration is overdue
Who this is for.
B2B companies with complex content: multiple product lines, service tiers, technical documentation, or large amounts of information that a template or a standard agency can't handle properly.
Companies planning a redesign, a CMS migration, or a consolidation of multiple sites into one coherent system. Teams that need a senior partner who can own the full scope — strategy, architecture, design, and build — not just execute a ticket list.
What's included
Strategy & planning
Website strategy aligned to your sales, marketing, and operational goals. Clear scope and architecture before a line of code is written.
Information architecture
Content structure designed around how your customers and team actually find and use information — not how it was organized before.
Migration & consolidation
Moving from WordPress, Contentful, Sanity, or a legacy stack. Clean data migration, redirect strategy, and zero SEO loss.
Design & development
Custom design and front-end built for speed, clarity, and conversion. No templates, no page builders, no shortcuts.
SEO & performance
Technical SEO, structured data, and Core Web Vitals built in from day one — not added as an afterthought.
Launch support
Cutover planning, redirect strategy, team training, and post-launch stabilization. Owned end to end.
Why this is different.
Most agencies split strategy, design, and development across different teams or hand off work between phases. What gets built rarely matches what was planned.
We are a dedicated senior two-person team — fully in-house, end to end. The same people who define the strategy are the ones who build it. No handoff gap, no account manager in the middle, no offshore team interpreting a brief.
Every engagement begins with a structured discovery phase — mapping your current site, content inventory, team workflows, and business goals — before any design or development work starts.
How we build.
For most B2B websites, we use a modern headless architecture: Next.js on the front end with a structured CMS managing content. Our preferred stack is Payload CMS — a TypeScript-native, self-hosted headless CMS that gives you full ownership of your content and data with no platform lock-in or monthly seat costs.
This architecture delivers fast, SEO-optimized pages, clean content editing for your team, and a system that can grow as your needs change. The CMS choice is made based on your specific requirements — not defaulted to whatever the agency already knows.
See the migration guide for how we approach moving from WordPress, Contentful, Sanity, or Strapi.
In practice
Ad Art — US-based signage company
Problem
Four outdated websites, decades of scattered content, no coherent information architecture. The site didn't reflect what the business actually offered. Sales avoided sending prospects there.
Decision
Consolidated into two structured websites. Redesigned information architecture around how customers navigate product and service decisions. Built on Payload CMS with a custom content model. Added structured AI capabilities for content operations and lead qualification.
Outcome
One coherent web presence that accurately represents the business. Content team operates independently. Sales has a site they can use in the sales process.
Scope
This is for you if
- Your website is limiting how sales and marketing operate.
- You have complex content, multiple product lines, or a large information architecture to manage.
- You're planning a redesign, migration, or consolidation of multiple sites.
- You want one senior team to own the full scope — strategy through launch.
Not a fit if
- You need a simple brochure site or a marketing landing page.
- You want staff augmentation or extra development hands.
- You need something built quickly from a template.
- You're looking for an agency to execute a fully defined spec.
Industry focus
We work with B2B companies where the website has to carry real operational weight — not just describe the business.
Manufacturing
Website and digital infrastructure for manufacturing companies. Product discovery, specification access, and dealer or distributor workflows built in.
Construction
Website and digital infrastructure for construction companies. Project portfolios, service clarity, and lead qualification designed for how construction buyers actually make decisions.
Related resources
CMS Migration
The decision-maker's framework for moving from WordPress, Contentful, Sanity, or Strapi to a modern headless stack.
Project Pricing
Understand the real structural costs of a complex website project — architecture, implementation, and expertise.
Architecture Advisory
Already have an in-house team? Senior architecture advisory to get the technical decisions right from the start.