// B2B Website Development
Complex B2B website platforms for companies that have outgrown their current setup.
Strategy, content architecture, CMS implementation, migration, integrations, and launch for B2B companies whose websites are limiting sales, marketing, and operations.
// The Problem
Most B2B websites are digital brochures. They should be sales tools.
Prospects leave without a trace
No clear hierarchy, no next step, no way for marketing to know what happened. The site receives visitors but doesn't convert them into pipeline.
Sales can't send anyone there
The site doesn't reflect the pitch. That's not a content problem. It's an architecture problem.
Marketing waits on developers
Every campaign needs a developer. Every update requires a ticket. The site slows the business instead of accelerating it.
Operations work around it
Integrations break, data lives in silos, and teams build workarounds. The site is a liability, not a system.
// Platform blueprint
Complex builds begin with a platform blueprint.
Multi-site, migration, workflow, permission, and integration requirements need definition before a reliable fixed implementation scope exists. A platform blueprint maps what the platform should own, what should stay in external systems, how content moves through teams, and how the rollout can be phased safely.
Entry path options
// What's included
Six disciplines.
One team.
Strategy & planning
Website strategy aligned to your sales, marketing, and operational goals. Clear scope and architecture before a line of code is written.
Information architecture
Content structure designed around how your customers and team actually find and use information - not how it was organized before.
Migration & consolidation
Moving from WordPress, Contentful, Sanity, or a legacy stack. Migration planning, redirect implementation, SEO preservation planning, and pre-launch validation.
Design & development
Custom design and front-end built for speed, clarity, and conversion. No templates, no page builders, no shortcuts.
SEO & performance
Technical SEO, structured data, and Core Web Vitals built in from day one - not added as an afterthought.
Launch support
Cutover planning, redirect strategy, team training, and post-launch stabilization. Owned end to end.
// Our difference
The people who plan it build it.
Most agencies split strategy, design, and development across different teams or hand work between phases. The brief gets interpreted twice. What gets built rarely matches what was planned. The client ends up managing the gap.
We are a dedicated senior two-person studio. Matija owns architecture, development, integrations, migration, infrastructure, and launch. Katharina leads UX and interface design. Fewer handoffs create faster feedback, preserved context, and clearer accountability from first requirement through production.
// How we build
Architecture before implementation.
When the architecture calls for structured content, editor workflows, permissions, migration, and long-term ownership, the preferred CMS foundation is Payload CMS - a TypeScript-native, self-hosted headless CMS that gives the business full ownership without platform lock-in.
Ad Art.
Framework
Next.js / Payload
Industry
Signage / Manufacturing
Timeline
12 Weeks
Location
US-based
Problem
Four outdated websites, decades of scattered content, no coherent information architecture. The site didn't reflect what the business actually offered. Sales avoided sending prospects there.
Decision
Consolidated into two structured websites. Redesigned information architecture around how customers navigate product and service decisions. Built on Payload CMS with a custom content model.
Outcome
One coherent web presence that accurately represents the business. Content team operates independently. Sales has a site they can use in the sales process.
Is this the right fit?
This is for you if
- Your website is limiting how sales and marketing operate.
- You have complex content, multiple product lines, or a large information architecture.
- You're planning a redesign, migration, or consolidation of multiple sites.
- You want one senior team to own the full scope from strategy through launch.
Not a fit if
- You need a simple brochure site or a marketing landing page.
- You want staff augmentation or extra development hands.
- You need something built quickly from a template.
- You're looking for an agency to execute a fully defined spec.
Related resources
CMS Migration
The decision-maker's framework for moving from WordPress, Contentful, Sanity, or Strapi to a modern headless stack.
Project Pricing
Understand the real structural costs of a complex website project: architecture, implementation, and expertise.
Architecture Advisory
Already have an in-house team? Senior architecture advisory to get the technical decisions right from the start.
Multi-Tenant CMS Architecture
For companies consolidating multiple websites, brands, or regional sites into one shared content system.
Start a project
Discuss the system
behind your next site.
Strategy, UX, architecture, content, migration, implementation, and launch owned by the senior team doing the work.