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Decision-maker proof

Case studies built to travel inside a buying process.

A case study should help the right prospect recognize their own company, constraints, and internal questions in the story. These pages are written for that job, not for portfolio vanity.

Decision-maker case study

How a B2B Signage Company Uncovered a Growth Opportunity Hidden Inside a Website Project

A website consolidation brief turned into a strategic repositioning, multi-brand recommendation, buyer-led content architecture, and an AI-assisted lead qualification system.

Client
Ad Art, US signage and lighting company
Industry
B2B signage, lighting, and service operations
Why it matters
The engagement shifted from a website rebuild into a longer-term growth opportunity once leadership saw the market demand they were missing.
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Build with Matija

Matija Žiberna

I turn scattered business knowledge into one usable system. End-to-end system architecture, AI integration, and development.

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