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Decision-Maker Insights

Insights

This is the decision-maker reading list for founders, CEOs, COOs, and heads of ops or growth: articles on sales friction, platform decisions, and the operating choices behind them.

Need implementation depth? Browse the technical blog.

4 posts

Sales & Website Performance

Your website is part of your sales process. These articles explain where it is failing and what to fix.

B2B Lead Qualification: Stop Routing Leads by Hand
ArticleMarch 24, 20269 min read

B2B Lead Qualification: Stop Routing Leads by Hand

Implement B2B lead qualification on your website to auto score intent, route leads by segment, and trigger SLA driven follow up—stop manual triage...

Payload CMS for Sales Teams: Turn Website into Sales Engine
ArticleJanuary 17, 20269 min read

Payload CMS for Sales Teams: Turn Website into Sales Engine

Learn how Payload CMS can turn your website into a live sales assistant—auto syncing case studies, enriching CRM context, and using AI to surface…

Outdated Website Content: Why Sales Teams Lose Deals
ArticleJanuary 15, 20267 min read

Outdated Website Content: Why Sales Teams Lose Deals

Outdated website content weakens sales credibility and wastes reps' time. Learn the structural causes, why CRM can't fix it, and next steps to rega...

Sales Enablement Website: What Role Should It Play?
ArticleJanuary 14, 20266 min read

Sales Enablement Website: What Role Should It Play?

Why a sales enablement website matters: align marketing and sales, answer buyers' key questions early, and make sales calls more informed and produ...

2 posts

Infrastructure & Platform Decisions

Which CMS, what migration costs, where vendor lock-in hides, and how to evaluate the tradeoffs before committing.

Payload CMS Ecommerce Plugin vs Medusa.js: Which Should You Use?
ArticleMarch 31, 2026

Payload CMS Ecommerce Plugin vs Medusa.js: Which Should You Use?

Payload now has an official ecommerce plugin, which raises a real question for teams building on Next.js and TypeScript: do you still need Medusa?...

Most Businesses Pick the Wrong Headless Platform – Don’t Be One of Them
ArticleJuly 18, 20255 min read

Most Businesses Pick the Wrong Headless Platform – Don’t Be One of Them

The ultimate 2025 comparison of leading headless e commerce platforms—Hydrogen, CommerceTools, Medusa.js, and others ranked by performance, flexibi...

1 post

Perspectives

Observations on building, running, and growing a business.

MCP Server For Business: Why Does Your Company Need It
ArticleDecember 10, 20258 min read

MCP Server For Business: Why Does Your Company Need It

Stop copying data into ChatGPT—use an MCP server to give AI direct, secure access to your CRM, CMS, and docs. Streamline answers, improve sales and...

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Build with Matija

Matija Žiberna

I turn scattered business knowledge into one usable system. End-to-end system architecture, AI integration, and development.

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