Who Am I

Hi, I’m Matija. I’m a self-taught software developer and entrepreneur. My path to this point wasn’t traditional, but it’s been full of lessons and the pursuit of creating SaaS.

Two years ago, I couldn’t write a single line of code. Today, I build digital products from scratch that people use.

I’ve studied accounting and auditing, which are arguably two of the more boring specialities out there in business. I realized it wasn’t for me after a single interview for a bank. Feeling lost, I decided to go abroad and got my first job in sales for a cannabis startup — the kind of position you can get with zero experience.

First Job, First Lessons

It became evident early in my first job that education alone isn’t enough. CRM, sales funnels, sales cycles, newsletters — it was all new to me.

Every day felt like I was learning as much as I had during my entire bachelor’s degree.

After just one month, I quickly realized cold calling wasn’t my thing.

I noticed the shiny, creative work the marketing team was doing and asked the CEO if I could help.

That’s when I got my first exposure to email marketing, and I loved it — playing with tools, creating lists, scheduling newsletters — it all felt exciting.

The possibilities seemed endless.

I later learned on is what set me apart from the candidates for that job were a few small side projects I’d worked on.

First exposure to code

Over time, I realized many processes could be automated, but this often required something unfamiliar to me: code.

When I found articles online explaining how to do something with code, I instinctively navigated away.

However, as sales data, deals, and newsletter activities piled up, I was asked to create reports. I hit a wall with HubSpot’s reporting limitations. In search of an alternative, my research led me to SQL. This was my first real exposure to anything related to coding.