Let's discuss the system behind your next website or application
Get in touch for complex B2B websites, content platforms, migrations, internal applications, AI workflows, or senior architecture decisions.
Who this is for
I work best with established organizations, specialist B2B companies, manufacturers, and digitally ambitious teams dealing with complex websites, content systems, workflows, data, infrastructure, or migrations.
- Planning a rebuild, CMS migration, or consolidation that affects several teams, systems, or content owners.
- Depending too heavily on developers for routine website, content, and operational changes.
- Needing senior architecture direction that can continue into implementation or guide an internal team.
The Principal-Led Difference
When you work with me, you get direct access to the senior person making the architecture decisions and producing the technical work. No account managers, no junior handoffs, and no fragmented communication.
- Architecture First: I define the ownership, content model, workflow, and integration decisions before implementation turns assumptions into constraints.
- Business Context: I translate business requirements into data, workflows, interfaces, and production software.
- Direct Accountability: From the initial diagnostic to launch and stabilization, I stay directly involved in the decisions and delivery.
Technical Expertise
I specialize in modern full-stack JavaScript infrastructure that supports structured content, complex workflows, and long-term ownership:
- Next.js: Scalable frontend architecture for complex websites, multi-site platforms, and custom application surfaces.
- Payload CMS: Code-first content management for structured content, permissions, workflows, integrations, and migration ownership.
- AI and Automation: Practical AI retrieval, workflow automation, and internal tools where the system foundation supports meaningful leverage.
Budget & Engagement
Most of my engagements fall into these categories, depending on system maturity and business needs:
- Diagnostic review: from $1,500.
- Discovery and architecture: fixed scope based on complexity.
- Focused implementation: from $5,000.
- Complex website and content platforms: from $15,000.
The Process: From Definition to Delivery
1. Discovery Call
A short conversation to understand the situation, confirm fit, and route the work to review, discovery, advisory, implementation, or AI integration.
2. Diagnostic & Definition
Before building, I map the platform architecture, data flow, ownership, workflow, risk, and implementation path.
3. Delivery or Enablement
Regular decision and progress checkpoints, with continuous access to the working environment where applicable.
Other ways to start
Connect With Me
Whether you want to discuss a project, explore collaboration opportunities, or just say hello, I'd love to hear from you.
Office Hours
Monday - Friday
9:00 AM - 6:00 PM CET
Looking for structured clarity first?
If you want a written assessment of your website, content structure, and search visibility before starting a conversation, the Website and Growth Opportunity Review is a fixed-scope diagnostic with a clear deliverable.
Prefer to book time directly?
If you already know a call is the fastest path, book a discovery slot and skip the back-and-forth.
Book a discovery call