Decision-maker proof

Case studies built to travel inside a buying process.

A case study should help the right prospect recognize their own company, constraints, and internal questions in the story. These pages are written for that job, not for portfolio vanity.

Decision-maker case study

How a B2B Signage Company Uncovered a Growth Opportunity Hidden Inside a Website Project

A website consolidation brief turned into a strategic repositioning, multi-brand recommendation, buyer-led content architecture, and an AI-assisted lead qualification system.

Client: Ad Art, US signage and lighting company
Industry: B2B signage, lighting, and service operations
Why it matters: The engagement shifted from a website rebuild into a longer-term growth opportunity once leadership saw the market demand they were missing.

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Technical audit case study

Payload CMS Migration Audit for a High-Volume Import Pipeline

A migration trust issue and a slow import path were traced, repaired, and documented into a safer operating model for staging and production.

Client: Anonymous, German publication media agency
Industry: CMS migration, data import, and backend operations
Why it matters: The project moved from an unreliable migration baseline to a verified schema path and a clearer import strategy for future environments.

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Looking for product snapshots or older build references instead?Browse the legacy projects archive.