CMS Strategy

CMS strategy is not a platform comparison exercise. The question is not which CMS has the best feature list — it is which system fits how the business actually needs to create, approve, update, and publish content.

A CMS decision made before the content model is understood, before workflows are mapped, before integration requirements are clear — produces the wrong answer no matter which platform wins the evaluation. The platform should follow the requirements, not precede them.

This topic covers how to think about CMS selection: matching the system to operational reality, evaluating headless versus traditional tradeoffs, understanding when Payload CMS or Sanity makes sense over WordPress, and avoiding the vendor lock-in patterns that make future migrations expensive.